Grow with giveaways

Giveaways are the simplest growth lever — here's how to run them so they actually bring people in.

Giveaways are the most direct way to spike interest and pull new members in. The mechanics are easy (see Giveaways for setup) — this page is about running them well.

Make the prize relevant

The best prizes attract the people you actually want, not just prize-hunters. A prize tied to your community (a role, access, a collab item, something on-brand) draws people who'll stick around. A generic prize draws people who leave the moment it ends.

Use entry requirements on purpose

• Required role turns a giveaway into a reward for existing behaviour — e.g. "Level 10+ only" rewards your active members and nudges others to climb.
• Open to all maximises reach for a top-of-funnel push.

Mix both: an open giveaway to grow, and member-only ones to retain.

Keep it fair with "block alts"

Turn on exclude alts so one person can't enter with five accounts. Fair giveaways build trust; rigged-feeling ones cost you it. (Requires alt detection.)

Go bigger with cross-server giveaways (Pro)

Team up with partner communities on a joint giveaway whose entries pool across all the servers. Everyone cross-promotes to everyone else's audience — the fastest way to reach beyond your own walls. Line up a partner, agree a prize, and one of you hosts.

A simple cadence

• A small, frequent giveaway keeps your regulars engaged.
• A larger, occasional one (ideally cross-server or partner-backed) drives growth spikes around milestones or launches.

Close the loop

Announce winners publicly, and pair giveaways with a strong welcome so the new arrivals have a reason to stay once the excitement fades.